Project 1. Theá
Theá is a fictional wellness brand created as part of a university project focused on brand identity and packaging design. Inspired by Greek mythology, the brand centres on empowerment, confidence, and self-development. Through research, audience profiling, and visual exploration, I developed a cohesive identity that connects the brand's values with the lifestyle of its target audience.
Brand Strategy, Brand Identity, Visual Identity, Packaging Design, Logo Design, and Copywriting.
Illustrator, Photoshop, InDesign
Process /
The project began with research into the wellness market and consumer behavior. After defining the target audience, I developed a brand concept inspired by Greek mythology and created a persona to better understand the lifestyle, interests, and motivations of the intended customer. Using these insights, I designed a visual identity and packaging system that felt both aspirational and authentic. Throughout the process, I continuously refined the work through feedback from lecturers, classmates, and members of the target audience.
Key Learnings /
This project reinforced the importance of strategy before design. By deeply understanding the audience and building an authentic brand foundation, every visual decision became more intentional and cohesive.
Logo Iteration /
The logo was one of the key design elements I spent a lot of time and effort perfecting. I used the font Kepler STD in bold and manipulated it further to create a better flow throughout the logo.
1. First Iteration
Figure one shows the logo typed out without any manipulation. This was a great starting point for further development and acted as a provisional logotype.
2. Developed Logotype
Figure two shows a developed logotype where I connected the letters to create cohesiveness; however, the logo needed to be more sleek and perfected.
3. Final Logotype
Figure three shows the final logotype, where I rounded the shape and created a more consistent look.
